New Toyota brand = Scion

[Lomeinhu]

For those of you who didn't see my post over at nextcelica.net, the new branch of Toyota will officially be called Scion. Most likely the Celica, Echo, Matrix, Prius, and MR2 will be included.

[gts24]

Sounds like some type of skin disease... how do you "officially" say that?:ugh: I think it's stupid that they are doing this. What's their justification?

[gts24]

Sucks for them. Scion.com is already taken

[larryd]

well whoever that is is gonna make $$ when toyota buys the domain :)

[Mistrimeat]

or they could just call it www.isthisscion.com like they did with www.isthistoyota.com

[larryd]

thats true..

[GTS LAID]

one of the first things you do when looking for a name is check trademarks, copyrights, web-sites... etc etc... cant belive they didnt do that...

[djm221]

Well, the next Scion Celica better kick ass.
Do you know when they are supposed to do this? That is a wierd and stupid name though.

[Arghman]

Is it pronounced sky-on or sy-on? I would says sy-on...

[yfan]

someone told me that the logo was supposed to be some girl on a skateboard or something like that...is this true?

[celica gte racing]

mmmm ok any concrete proof of this?

[GReddy Celica]

This is the official logo.
http://www.toyota.com/html/about/news/archive/press_release/product/docs/2002/images/scionlogo.jpg

[HilfigerCelica]

I hope they have some cool cars coming our way.

[djm221]

Originally posted by GReddy Celica
This is the official logo.
http://www.toyota.com/html/about/news/archive/press_release/product/docs/2002/images/scionlogo.jpg
Logo is pretty cool, name still sucks though. Is it supposed to sound like Zion?

[djm221]

Maybe there will be some new Celica new in the 3/27 press release.

[BillWS6Formula]

Scions...weren't they on that TV show Battlestar Galactica? :D

[pj808]

Weren't they spelled Cion? Hang on a sec and I'll check. Nope..it's Cylon. :-) That was a cool show way back then.
pj

[t2000gts]

are they on crack? haha. the logo looks cool though. but i liked the whole 'toyota' thing and the recognizability.

[The Wok]

What the hell is this crap? Why wreck your recognizability on this retarded piece of **** marque? Toyota of America's management is crazy.

I feel sorry for the lineage of the Celica and MR2. They deserve to be called Toyotas.

[selika2000]

I don't like the new name.

I don't like the new logo.

Hm... you think this will actually pull through?

[Jnsd]

Originally posted by larryd
well whoever that is is gonna make $$ when toyota buys the domain :)

anyone notice that nissan doesn't even own nissan.com?

[ringthree]

Originally posted by lomeinhu
For those of you who didn't see my post over at nextcelica.net, the new branch of Toyota will officially be called Scion. Most likely the Celica, Echo, Matrix, Prius, and MR2 will be included.

I dont think that will be the line up. I used to think that too but after some research I doubt it. Here are some reasons.

First there was mention of them using it to bring over the popular younger peoples cars from Japan. Toyota has a wide array of cars to chose from. All small two door cars. Mostly of Echo size and smaller. So of the car you listed I think the Echo is the only one that could make the transition. They may also bring over the Japanese-Euro style Echo called the Vitz.

Second, the Celica is a Toyota name sake. One of the first three models Toyota ever made I believe, or at least very close to it. I mean heck this is the 7th generation. I doubt very highly they would change the name plate, especially something that might be considered a down grade.

Third, the Matrix is money in the bank. I think that Toyota wants to make big money of it. Changing stables after a year wouldn't make much sense. Also, although the Matrix tarets younger people. I think that this new branch is targeting really younger, I mean like HS age. The Matrix is too new and expensive even for them.

Fourth, Prius is a little too expensive and again it's one of those cars that Toyota would want to keep in it's stable. It's Toyota's competition for the Honda hydrid. They would want to keep it in the same market for potential buyers.

Fifth, The MR2 to much perfromance and not enough practicality to be considered a kids car. Insurance, drop top and very little usable space would eliminate this car. Also it's another one of Toyota's favs.

So what does that leave us with: Well I do agree with the Echo. Small affordable and roomy. The Vitz is a shoe in. I think a renamed Corolla hatch-back (already available in Japan) is another good idea. There are also some very small, two seaters (akin to Mercedes? two people cars that are available in European and in small quantities here) that Toyota already has in their JDM line up. For other potential cars keep Toyota's japan website and there are quite a few that will fit.

[Kaizer-Souze]

well i highly doubt it is possible but I would be pissing my pants if they could bring over the chaser in one form or another everything I have seen of that car is godly wow I would really want one


mmmmmmmmm drifting heaven :wiggle: :applaud:

[ringthree]

Isn't the chaser here? Isn't it a Lexus model?

I know the Soarer was/is the SC 340.

I'm not to up on the other Lexus models but I'm pretty sure.

[XYRCNCP]

just go to http://www.toyota.co.jp/english/index.html

[Kaizer-Souze]

well I am not sure if they sell it as a lexuc but it almost looks like one of the sc series however from everyone I heard tehy dont sell the chaser here so I assumed it wasnt there and am I wrong or does the site not have it just curious

[dragonfrog]

don't like it.

[Raulvargs]

I wonder if the rumored new supra would be a "scion" car?

[Da Kine Guy]

No way, supra is waaaaaaay too expensive to be a Scion. I suspect all Scions will revolve around the Echo price, which is like 10k. I think the Matrix woulda been the top-of-the-line Scion if Scion were created first, but it wasn't, so Matrix is gonna be Toyota. Celica is gonna remain Toyota, too expensive. Scion cars that I know of will be the Yaris, the Vitz, Echo, and BB. There are a couple other letter named ones, but they are really small. The BB I think stands for Big Box or something. It kinda looks like an Echo Wagon, but even boxier, very European looking IMO. In fact, ALL the Scion cars look very European, all boxy, tall, and really small. I remember when I last went to Paris and London, about 80% of all the cars I saw there were no bigger then a Tercel. Paris more then London. There were a few GTO's and a couple SUV's that I saw, but the VAST majority were Citroen, BMW, Mercedes, Opel, and Peugeot small mini-mobiles, especially in Paris, they were all over the place.

Oh yeah, and they had this thing called a S.M.A.R.T. CART that was as long as a regular car is wide, so people were just parking in between other parellel parked cars, only they were parked like they would in a regular space, very interesting cars over there indeed.

[ringthree]

Originally posted by Da Kine Guy
No way, supra is waaaaaaay too expensive to be a Scion. I suspect all Scions will revolve around the Echo price, which is like 10k. I think the Matrix woulda been the top-of-the-line Scion if Scion were created first, but it wasn't, so Matrix is gonna be Toyota. Celica is gonna remain Toyota, too expensive. Scion cars that I know of will be the Yaris, the Vitz, Echo, and BB. There are a couple other letter named ones, but they are really small. The BB I think stands for Big Box or something. It kinda looks like an Echo Wagon, but even boxier, very European looking IMO. In fact, ALL the Scion cars look very European, all boxy, tall, and really small. I remember when I last went to Paris and London, about 80% of all the cars I saw there were no bigger then a Tercel. Paris more then London. There were a few GTO's and a couple SUV's that I saw, but the VAST majority were Citroen, BMW, Mercedes, Opel, and Peugeot small mini-mobiles, especially in Paris, they were all over the place.

Oh yeah, and they had this thing called a S.M.A.R.T. CART that was as long as a regular car is wide, so people were just parking in between other parellel parked cars, only they were parked like they would in a regular space, very interesting cars over there indeed.

I totally agree. I think this is exactly what Toyota is aiming at.