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2011 Audi A1 / S1

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#1 · (Edited)
Justin Timberlake to Lead Internet Advertising Campaign for Audi A1
Audi's New Brand Ambassador is bringing 'Sexy Back'
SOURCE

Specifically, Timberlake will participate in an Internet advertising campaign that will begin next spring.

"As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic," said Peter Schwarzenbauer, a marketing executive at Audi.

With the A1, Audi has a chance to perform better in this segment than it did with the A2, which was a sales failure when it last sold in Europe. The A2 is shown in the bottom two photos.

"I am very excited to be a part of the next evolution conscience with Audi and the A1," said Timberlake, and, of course, that sounds like something he'd say.
No, it's not a satire piece from The Onion News Network. Audi really chose him.
 
#6 ·
Update!

The next big Audi – The Audi A1
PRESS RELEASE
The A1 is a true Audi – it is both the premium option and the sportiest automobile in the small compacts class. It comes with powerful, highly efficient engines and an agile chassis, and delights with an emotional design and excellent fit and finish. The A1 has a broad portfolio of advanced technologies on board; its infotainment system, in particular, sets new standards in the class.

As the newcomer in the compact segment, the A1 appeals primarily to young, lifestyle-oriented customers, offering them a high degree of freedom for individual design. Audi's latest will hit the streets this summer with a base price of around 16,000 euros.

Drivetrain (performance data are provisional figures)

Audi will initially offer the A1 with four engines. The two TFSI gasoline engines and the two TDI diesels cover a power range from 63 kW (86 hp) to 90 kW
(122 hp). Each of them is state-of-the-art.

All of the engines employ direct fuel injection and turbocharging. This downsizing concept coupled with technologies from the Audi modular efficiency platform give them tremendous power with minimal fuel consumption ranging from 3.8 to 5.4 liters per 100 km (43.56 – 61.90 US mpg).

The entry-level gasoline engine is the new 1.2 TFSI. It generates 63 kW (86 hp) and produces its peak torque of 160 Nm (118.01 lb-ft) already between 1,500 and 3,500 rpm. Coupled with a five-speed manual transmission, the four-cylinder accelerates the A1 from 0 to 100 km/h (0 – 62.14 mph) in 12.1 seconds on its way to a top speed of 179 km/h (111.23 mph). In the EU driving cycle, it consumes only 5.1 liters of fuel per 100 km (46.12 US mpg), which corresponds to only 119 grams of CO2/km (191.51g/mile).

Downsizing from Audi: turbocharging instead of displacement

The newly developed four-cylinder exemplifies the Audi philosophy of downsizing, the substitution of turbocharging for volume. The engine with two-valves per cylinder displaces only 1,197 cc and has been rigorously optimized for low weight and low friction. Its cast aluminum crankcase has its own cooling loop separate from the cylinder head. The water in the block is not circulated immediately after the engine is started, enabling the engine to come up to temperature more quickly and shortening the phase of increase frictional resistance due to cold oil.

The 1.4 TFSI ups the ante with 90 kW (122 hp). Its peak torque of 200 Nm (147.51 lb-ft) is continuously available between 1,500 and 4,000 rpm. A turbocharger with a water-cooled intercooler pressurizes the 1,390 cc engine with four valves per cylinder.

Together with the seven-speed S tronic, the 1.4 TFSI gets the A1 up to highway speed in 9.1 seconds. Top speed is 200 km/h (124.27 mph). The standard six-speed manual transmission bumps the time for the sprint to 9.2 seconds, but does not affect top speed. Average fuel consumption is just 5.1 and 5.4 liters/100 km (43.56 and 46.12 US mpg), respectively, in the EU test cycle.

The power output of the new 1.6 TDI comes from a displacement of 1,598 cc. Internal friction in the compact four-cylinder has been systematically minimized. Audi offers two versions of this engine. The more powerful 1.6 TDI unit produces 77 kW (105 hp) and 250 Nm (184.39 lb-ft) between 1,500 and 2,500 rpm, and is coupled with a five-speed manual transmission. The 16-valve engine accelerates the A1 powerfully through the standard sprint in 10.8 seconds before reaching a top speed of 187 km/h (116.20 mph) while consuming an average of just 3.9 liters/100 km (60.31 US mpg).

The second version of the 1.6 TDI generates 66 kW (90 hp) and 230 Nm (169.64 lb-ft) of torque between 1,500 and 2,500 rpm. Coupled with the five-speed manual transmission, it accelerates the A1 from 0 to 100 km/h (0 – 62.14 mph) in 12.2 seconds. Its reaches a top speed of 179 km/h (111.23 mph) and offers exemplary fuel economy of 3.8 liters/100 km (61.90 US mpg), which corresponds to 99 grams of CO2/km (159.33 g/mile).

All four engines in the A1 use a technology from the Audi modular efficiency platform – the recuperation system uses an intelligent voltage controller for the generator to recover energy during the braking and coasting phases and store it temporarily in the battery. The next time the car accelerates, this energy flows back into the on-board electrical system, relieving the load on the generator.

The four engines also come standard with a second technology from the Audi modular efficiency platform – the start-stop system. This turns the engine off when the car is at rest, if the gear selector lever is in neutral and the driver's foot has left the clutch pedal. Start-stop then turns the engine back on as soon as the clutch pedal is depressed - all the while functioning quietly, conveniently, and quickly.





A super-mini A4.
 
#9 · (Edited)
Update!


2011 Audi A1 Cabrio Rendered

In the meantime, we have preview renderings of the Audi A1 Cabrio, one of the family of variants expected to be built on the A1 platform.

The renderings are just what you'd expect: a convertible version of the A1 hatch. No surprises there. Also no surprise is the likely use of a folding soft top. Audi may be billing the A1 as the first true premium sub-compact, but it still has to meet a reasonable price point, so hardtops are likely out.
.

Audi S1
We take a look at Audi's top secret MINI Cooper S rival, and reveal how pocket rocket is shaping up.

Take a look at Audi’s pocket rocket! This stunning machine is the S1 – a super hatch flagship that will sit at the very top of the German firm’s all-new small car range.

Gunning for high performance small cars such as the MINI John Cooper Works and the forthcoming Alfa MiTo GTA, the S1 will be the ultimate evolution of the A1 line-up, packing 200bhp and a Quattro four-wheel drive chassis.

The A1 line-up is set to benefit from a wide range of innovative, small capacity, forced induction engines including a turbocharged1.2-liter TFSI unit for the entry-level model – and the S1 will be no different.

Under the bonnet will be a development of the same supercharged and turbocharged 1.4-liter engine as the VW Polo GTi (Issue 1,044) and SEAT Ibiza Cupra. In those models, the unit produces 178bhp – but thanks to some upgrades and a tweak of the ECU, the tiny power-plant will produce in excess of 200bhp and 300Nm of torque.

Hooked up to a seven-speed S-Tronic twin-clutch gearbox, the S1 should provide shattering performance. Expect a 0-60mph time of around six seconds and a top speed electronically limited to 155mph. However, it’ll also be economical too – that small capacity should mean it’ll return 35mpg combined.

Making sure all that power reaches the road is a four-wheel drive system, biased 40:60 in favor of the rear wheels. Together with lowered and stiffened suspension, the little Audi should feel every inch the baby Quattro, offering lightning reactions and amazing grip.
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#12 · (Edited)
Update!

Audi's A1 e-tron Concept Extends Range By Wankel-ing
Marketed as a Mega City Vehicle (MCV), the new A1 e-tron is said to return an electricity-only range of 50 km / 31 miles by means of a 75 kW / 102 HP power train.

Audi is also debuting a new face in the world of range-extending engines, courtesy of Felix Wankel. This new A1 e-tron's single-rotor engine is hooked up to a generator that puts out 15 kW or 20HP.

With the RE rotary in use, range is extended by 200 km / 124 miles. All combined, Audi is no doubt proud to be able to put out combined fuel economy estimates of 1.9 L / 100 km (or around 124 miles per gallon) and releasing just 45 g / km in noxious fumes.
A rotary. Interesting.

PRESS RELEASE
Audi A1 e-tron – electric driving in the city

The synchronous electric motor of the Audi A1 e-tron is mounted transversely at the front of the car. Its low mounting position has a positive effect on the vehicle's center of gravity. Continuous output is rated at 45 kW (61 hp), with peak power of 75 kW (102 hp) available in short bursts. 150 Nm (110.63 lb-ft) of torque is continuously available, and peak torque is 240 Nm (177.01 lb-ft).

The electric motor sends its power to the front wheels via a single-speed transmission. The elegant, retractable selector lever on the console of the center tunnel used to choose between "Drive," "Reverse," and "Neutral" was taken from the first Audi e-tron.

The energy storage unit is arranged below the floor, where it is ideal for the center of gravity and weight distribution. The battery pack is shaped like a T, with the short "transverse beam" filling the rear section of the center tunnel and the "cross-beam" filling that area in front of the rear axle where the fuel tank is otherwise located. The 380 volt lithium-ion rechargeable battery has a nominal energy content of 12 kilowatt hours. It comprises 96 prismatic cells and weighs less than 150 kilograms (330.69 lb).

The Audi A1 e-tron can drive 50 kilometers (31.07 miles) emission-free in city traffic on the powerful battery. On longer trips, the battery is recharged by a particularly compact internal combustion engine mounted below the luggage compartment.



 
#13 ·
Update!

2011 Audi A1 S-Line
And even if it adds no performance upgrades, the S-Line package adds a more dynamic appearance.

The package includes: 17- or 18-inch cast aluminum wheels, S line sport suspension with dynamic suspension tuning, leather-wrapped sport steering wheel and sport seats. At the exterior the A1 S-Line gets revised front bumper, a larger roof-mounted spoiler and a rear diffuser.

Also, if so desired, components such as the seat covers, the air nozzle housings and the inlays in the doors can be painted in fresh, expressive colors.




Perfect for the hipster/metro-sexual in your life.
 
#18 ·
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A great name makes a comeback: Audi is presenting the S1 and the S1 Sportback, the new flagship models in the compact A1 model line. Back in the 1980s an Audi S1 garnered a legendary reputation -- it was the car that would see the brand dominate the World Rally Championship in its day. Now the abbreviation is coming back -- but this time as a road-going version: the Audi S1 and the S1 Sportback constitute the new flagship models in the compact A1 model line, adding an entry-level version to the Audi S model portfolio.
 
#21 ·
If the build quality and reliability are better than the mini, it's a no brainer. Audi should bring a fwd version here to the states. Definitely would compete well with the mini and the 500.
 
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