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Discussion Starter · #1 · (Edited)
Hyundai Equus
The new generation Equus has two engine choices, including a 3.8-liter V6 and a 366 horsepower 4.6-liter V8. At the event, they compared the power figures with the Lexus LS460L and the Mercedes-Benz S350L. Brimming with confidence, they even let journalists test drive all three cars at their own event, just to demonstrate the Equus' abilities to compete with more established luxury sedans. Some of the available equipment will include LED-lined headlights, oversized fog lights, dual exhaust, lane assist, a new computer system that analyzes data from the entire chassis, and pre-crash seatbelts.

The new Hyundai Equus will now have a further reach, likely getting a U.S. launch as the Genesis Prestige. It is expected to receive the attention of the worldwide media at the Geneva Motor Show. At the same time, it goes on sale in Korean dealerships as of 3 March.
 

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Discussion Starter · #6 ·
Update!

HYUNDAI INTRODUCES ALL-NEW FLAGSHIP, THE LUXURIOUS EQUUS SEDAN
Equus will Showcase Hyundai's Approach toward Intelligent Luxury

Hyundai aims to break down the barriers of owning a luxury car with the introduction of its all-new flagship, the 2011 Equus. Equus will compete with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience when it arrives at select Hyundai dealerships late this summer.

"Equus takes Hyundai's formula for intelligent luxury to a new level," said John Krafcik, president and CEO, Hyundai Motor America. "We've applied the lessons in engineering excellence we've learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands."

Equus broadens Hyundai's lineup of premium vehicles and like Genesis, is built on Hyundai's world-class rear-wheel-drive architecture. It is powered by the award-winning 4.6-liter Tau
 

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So, who is going to pay ~$50k+ for a Hyundai?
 

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The same few people who were paying 70K for a VW. :laugh:
 

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Boobze
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Dear god that is a nice interior. I thought hood ornaments were a thing of the past, although it looks like they got rid of it in the later design.

Poor Hynundai, they need to partner up with someone who can badge this under a proper name. People say they are going the way of Honda/Toyota but you don't see those guys making luxury cars (under those brands at least).
 

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Discussion Starter · #13 · (Edited)
Update!

Buy a Hyundai Equus, Get an iPad
Just the Facts:

* 2011 Hyundai Equus will come with an Apple iPad as the owner's manual.
* Owners can schedule service appointments using the iPad.
* The Equus luxury sedan goes on sale in the U.S. this fall.


I would buy an iPad before I bought an Equus.

Though, it's a nice marketing tactic. :thumbup:
 

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Boobze
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Discussion Starter · #15 ·
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