Qazana Show Car
The star of the Nissan stand will be Qazana, a show car providing a good indication of the, as yet unnamed, compact car that will be produced at the Nissan Sunderland plant from 2010, safeguarding around 1,100 jobs.
Best described as a small Crossover, Qazana has been conceived to challenge conventional wisdom about what buyers of small five-door cars should expect.
The striking design is dominated by large, wide wheel arches and a lower shape which gives a feeling of strength, while the upper body is dynamic, assertive and sporty. Qazana is a five-door, with the rear doors opening forwards once the front doors have been opened, in the style of 'suicide doors'.
Qazana will reinforce Nissan's position as a pioneer of Crossovers, building on the success of Qashqai and the recently introduced Qashqai+2.
Trial builds of the production car will begin in early 2010 before its introduction on the Micra/Note line. There it will take up manufacturing capacity created when production of the current version of Micra ends later that same year.
The new model has been designed and developed in the UK and represents around
At a glance
* Crossover concept reinvents small five-door
* Inspired by motorbikes and beach buggies
* Compact design – sporty, yet rugged
* Designed in Europe
The Nissan Qazana makes its first ever appearance at the Geneva Motor Show today. Inspired by a simple desire to have fun behind the wheel, Qazana shows that mind-numbing motoring could be a thing of the past.
Officially it's a showcar, a study into how a small car of the future could look. But with the announcement that a small crossover – a baby brother to Qashqai – will be built at the company's Sunderland factory in the UK, Qazana's significance should not be underestimated.
"The Qazana concept is an intelligent, all-wheel drive crossover which is masculine, agile, lean, and designed for the tough city streets. Our team at Nissan Design Europe in London realised this image with the motif of a modern day beach buggy and four-seat motor-bike," explains Atsushi Maeda, Studio Chief Designer, Nissan Design Europe.
According to Matt Weaver, project lead designer at NDE, Qazana was designed to be sophisticated but fun. "It's a hugely optimistic car, which is no bad thing in these difficult times. Had it been created in the 1960s, it would have counted camper vans, bikes and buggies as its rivals. Infused with that same spirit, there's nothing quite like it available today."
* Sales to begin in Autumn for Europe
* Extending the Crossover philosophy to the small car segment
* Nissan's fourth Crossover in Europe – reinforcing Crossover leadership
* Manufactured in UK
One month before its global media unveil on February 10th, Nissan today confirms the name of its forthcoming small Crossover. The Nissan Juke will go on sale from October, following its global public premiere at Geneva Motor Show in March.
The Nissan Juke will inject some much-needed dynamism into the small car segment, offering European car-buyers an alternative to the traditional, uninspiring small hatchback. As the fourth Crossover in Nissan's European range, "Juke" reinforces the brand's pioneering Crossover leadership in Europe.
The car was inspired by the Qazana concept car that received such a warm reception at the 2009 Geneva Motor Show, and will fit into the Nissan range between the Note compact family car and the Qashqai crossover.
Nissan's customer research identified a large proportion of European small and compact car buyers whose needs are not met by what they perceive to be uninspiring and unoriginal options available to them where copycat hatchbacks dominate.
The Nissan Juke has been designed and developed to give customers an alternative to the traditional small hatchback in Europe. We know that there are a lot of customers that are looking for a car which combines striking design, agile handling and driving pleasure, user friendly technology but not at the expense of practicality and convenience. These unique attributes will allow Juke to occupy a unique corner of the European market," said Simon Thomas, Nissan's European Senior Vice President for Sales and Marketing.