2011 Nissan Juke
2011 Nissan Juke
Nissan is set to change the urban landscape… for the third time. Following in the wheeltracks of the Murano large crossover and then the successful Qashqai – the car that three years ago introduced the concept of a crossover as an alternative to the traditional C-segment hatchback – comes its younger brother, the Nissan Juke.
Designed to bring a breath of fresh air to the B-segment, Juke is a distinctive combination of SUV toughness and sporting style. Conceived to inject some masculinity and dynamism into the small car market, Juke combines a number of seeming contradictions beneath its highly individual lines.
“It takes the best elements of an SUV and sports car and combines them,” says Pierre Loing, Vice President, Product Planning, Nissan Europe. “It’s roomy yet compact, robust yet dynamic and practical yet playful. These are qualities that seem to contradict each other, yet come together in Juke to create something that’s genuinely unique.”
Juke was created at Nissan Design Europe (NDE) in the heart of London, and refined at Nissan’s Design Centre (NDC) in Japan. Principle engineering took place in Japan with significant European input and Juke will be built in Nissan’s factory in Sunderland in the north-east of England.
“The design shows real optimism. By combining design elements from two genres to create a small, but striking Crossover that displays a genuine confidence and style. And those are qualities we also expect to find in a Juke customer,” said Shiro Nakamura, Senior Vice President for Design and Chief Creative Officer
From a design standpoint, the lower portion of Juke is pure SUV, with chunky wheels, wide tyres, extended ground clearance and a robust stance. But the top portion is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coup