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FCA Digital Media brings you the latest from the Ram Truck Brand during the What's New for 2016 event. Betty Carrier Newman (FCA Digital Media) interviews Bob Hegbloom (President and CEO - Ram Truck Brand) and Mike Cairns (Head of Ram Engineering).

 

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With the introduction of all-new grilles on the 2015 Ram 1500 Rebel and 2015 Ram 1500 Laramie Limited, Ram Truck designers moved the needle yet again in a decades-old tradition of automotive grille design. The designers talk about their inspiration for these unique grilles and offer a brief look at several decades of Ram Truck grille design.

 

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<iframe width="640" height="360" src="https://www.youtube.com/embed/SpWxqoQ4fP8?rel=0" frameborder="0" allowfullscreen></iframe>

With the introduction of all-new grilles on the 2015 Ram 1500 Rebel and 2015 Ram 1500 Laramie Limited, Ram Truck designers moved the needle yet again in a decades-old tradition of automotive grille design. The designers talk about their inspiration for these unique grilles and offer a brief look at several decades of Ram Truck grille design.

 

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Highlights of the 2017 Ram Power Wagon reveal at the 2016 Chicago Auto Show.

 

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The Ram Truck brand is ready to surprise and delight with the introduction of a brand new Ram 1500 Rebel Mojave Sand model, and the return by popular demand of the Ram 1500 Ignition Orange Sport model. Both are limited-edition models. Brad Pinter, Head of Ram 1500 Brand Marketing, has details on each of these hot new Ram packages in this video.

 

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Jim Morrison, Head of Ram Brand, North America, talks about the all-new 2017 Ram Rebel Black Special Edition.

 

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Ram Power Wagon is based on the Ram 2500 Heavy Duty 4x4 Crew Cab and features a number of off-road-specific enhancements, including a unique suspension with more than two inches of lift, locking differentials and a 12,000-lb. winch, giving this beast a significant advantage over all production pickups.

 

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Jim Morrison (Head of Ram Brand - FCA North America) introduces the Ram 1500 Copper Sport and Ram Heavy Duty Night models, on display at the 2017 Chicago Auto Show.

 

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In addition to a full lineup of Ram Trucks, the Ram brand is showcasing an all-new interactive consumer drive experience at the Chicago Auto Show called Ram Truck Territory. Jim Morrison, Head of the Ram Brand, demonstrates some of the many power and capability features consumers can test out while visiting Ram Truck Territory.