Toyota hasn't forgotten about fuel cells, which is why it's come up with the FCV-R as a kind of belated answer to Honda's brilliant FCX Clarity.
As Toyota sees it, the FCV-R previews what a practical, hydrogen-powered, five-seat family sedan might look like around 2015.
The fuel cell stack powering this concept consists of a 70 MPa high-pressure hydrogen tank and the system is set up to give a cruising distance of some 435 miles or more, based on Japan's JC08 test cycle, Toyota says. Measuring 187 inches end to end, the FCV-R is about 10 inches shorter than an Avalon. The name, in case you were wondering, stands for Fuel Cell Vehicle - Reality & Revolution.