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Scion's iM Concept Car Prepares for World Premiere at L.A. Auto Show

Like any new star about to step out on the world stage in Los Angeles, Scion's new iM Concept car is taking some test shots. The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Fans are encouraged to join the conversation at #iMDriven.

Scion's Los Angeles Auto Show press conference will be held Wednesday, November 19, at 3:40 p.m. in the South Hall.
 

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Update!

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show
http://pressroom.toyota.com/releases/scion+2014+la+auto+show+im+concept+debut.htm
European Racing Circuit Styling and Hatchback Versatility for Scion’s Adventurous Audience

Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.

The iM Concept is a five-door compact hatchback with sporty looks inspired by those seen on the European touring car racing circuit. The concept brings in captivating styling with edgy, geometric grille inserts, deep air intakes and fog lights. The custom-blended “Incrediblue” paint is complemented by matte silver and gunmetal accents.

To create a grounded appearance ready for the road, the iM Concept has wide aerodynamics and a lower ride height. The performance inspiration carries through into the 19-inch forged alloy wheels and sporty performance tires. Vented front rotors and 4-piston calipers work with the adjustable height racing suspension to complete the racecar-influenced design.

“The tastes of today’s younger buyers have evolved. They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers,” said Scion Vice President Doug Murtha. “The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers. Stay tuned for more on how we will bring this vision to the road.”

Scion’s press conference will be held at 3:40 p.m. on Wednesday, November 19 at Scion’s display in the South Hall. To follow Scion news at the LA Auto Show use the hashtag #iMDriven or visit http://www.scion.com/blog.




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From Concept to Commitment - Scion Announces New Product Plans
http://pressroom.scion.com/releases/scion+2014+la+auto+show+im+concept+production+plans+debut.htm
Production Version of iM Concept to Hit Showrooms Next Year

Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015. Fans will get a first look at the road-ready, sporty ride – and another new Scion model – at the New York International Auto Show in April.

“The two models we’re debuting in New York next spring are just the beginning for Scion,” said Scion Vice President Doug Murtha. “We plan to bring three new products in three years to our showrooms, offering a variety of exciting options for current and new Scion customers.”

As a test laboratory for Toyota, Scion attracts those with an independent spirit and desire to stand apart from the crowd. But many of today’s consumers between 18-34 years old also value a degree of practicality to support their self-reliance and more mobile lifestyles. Faced with greater independence and less disposable income, they value fun and sensibility in a vehicle choice.

The iM Concept is a hatchback that earns its name from characteristics aimed at this evolving audience. The “i” stands for individuality, intriguing and a good fit for customers’ income. The “M” stands for modern, multifaceted and magnetic. Its captivating styling and custom-blended “Incrediblue” paint are complemented by matte silver and gunmetal accents.

The iM Concept communicates its sporty handling and racing inspiration through a wide stance and low ride height for a grounded appearance. It features front and rear bumper overhangs that create dynamic surfaces, as well as geometric grille inserts, deep air intakes and fog lights. Large 19-inch forged alloy wheels sit flush with the body while vented rotors with 4-piston front calipers work with the adjustable-height racing suspension.

Urban drivers can expect the iM Concept to meet the needs of city streets with excellent fuel efficiency, sporty handling and easy parking. Details on the production version’s transmission, engine, technology and other details will be available in 2015. Pricing information will also be available next year, but Scion anticipates that a price under $20,000 could make this car enticing to youthful customers.

Scion Pure Process Plus
To go along with its evolving product line up, Scion is innovating around core values of efficiency and transparency when purchasing a car. Scion’s Pure Price means that the dealer’s advertised price is the price a consumer pays. No haggle. No hassle.

To take this experience further, Scion has been testing and successfully reducing the time it takes to buy a car through Pure Process Plus. This process – in place at more than 50 Scion dealerships across the country – allows buyers to research a car through Scion.com, find it at a dealership, apply for credit and secure a price, all without leaving the couch. Scion will continue working with dealers and Toyota Financial Services to fine-tune the process and plans to significantly expand its reach in 2015.

To follow Scion news at the LA Auto Show use the hashtag #iMDriven or visit http://www.scion.com/iMConcept.
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New Names and Bold Bodies Coming to Scion in 2015
First-Ever Scion Sedan and Scion iM on the way

Like many others, Scion has a New Year’s Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up.

The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.

Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion’s younger customers looking for vehicles to support both adventure and sensibility.

“With the iM hatchback and our first sedan, we’re inviting drivers to re-imagine what they can accomplish with a Scion,” said Scion Group Vice President Doug Murtha. “Both new models will stand out in the marketplace for their style and substance. I can confidently predict that 2015 will be an exciting year for Scion.”

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months. Information on the iM Concept is available at www.scion.com/iMConcept.
 

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Scion’s Double-Take at New York International Auto Show
World Debuts of Scion iM 5-door hatchback and Scion iA sedan

One look at Scion won’t be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.

The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.

The “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling.

“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”


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For the adventure seekers, the originators, the workers, the shoppers and for the people who inspire. Introducing the new Scion iM.
 

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All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment
-Distinctively cool versatile 5-door design
-An expected MSRP of under $20,000 for fully equipped mono-spec model
-High fun factor and high fuel economy estimated at 37 MPG highway
-Choice of 6-speed stick shift or advanced CVTi-S with 7-step shifting
-Roomy cabin with premium amenities
-Sophisticated chassis for sophisticated moves

If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.

The Scion iM hatchback joins the all-new 2016 Scion iA sedan for a one-two punch in the subcompact and compact segments.

The all-new 2016 Scion iM is the answer for young buyers looking for a sporty hatchback, but who still need to pay for things like rent, food, school loans and weekend fun with friends. Its bodylines are ripped. The cabin is roomy, refined, versatile and high-tech-equipped. The 1.8-liter DOHC Valvematic engine is eager to rev and very easy on gas. The chassis, with sophisticated double-wishbone rear suspension and standard 17-inch alloy wheels, is ready to smooth out urban bumps and tame adventurous curves. For more hands-on driving fun, a six-speed stick shift is also available.

For safety, the 2016 Scion iM comes with eight standard airbags, including a driver’s knee airbag and a front passenger seat cushion airbag.

Design: The Meaning of iM
In the name, the “i” stands for individual. Intriguing. Easy on the customer’s income. For the M, think modern, multi-faceted and magnetic. The iM could be a first new car, but don’t call it “entry level.” It will easily compare to hatches that start in the same price neighborhood but then demand a higher tax bracket when you add in needed upgrade options.

The Scion iM shows a familiar face, with a hexagon lower grille, sharp-eyed headlights and side bezels with honeycomb mesh pattern seen also on the brand’s FR-S sports car. That aerodynamic expression carries into the profile, which conveys dynamic movement from the lower front to the rear. It’s like a “swoosh line” rendered in steel.

Detailing on the Scion iM belies the affordable pricing. The piano black grille treatment, standard sporty body aero kit, LED daytime running lights and taillights leave an unmistakable signature. Also true to the Scion way, the color selection gives the design tremendous visual pop: Blizzard Pearl, Classic Silver Metallic, Black Sand Pearl, Barcelona Red Metallic, Spring Green Metallic and Electric Storm Blue.

One Spec: Fun
Gas prices come down. Gas prices go back up. Young buyers like to avoid pain at the pump no matter what. The 2016 Scion iM offers a sweet spot of performance and efficiency, with Scion estimating a 37-MPG highway fuel economy rating. Then comes the fun side. The 137 hp 1.8-liter 4-cylinder engine uses Valvematic continuously variable valve timing (lift and phasing) technology to offer a broad torque curve, so the iM feels responsive in all situations.

For driving purists, the Scion iM has a standard 6-speed stick shift that’s a slick shift, making for an engaging and active driving experience. Got hills? The Scion iM comes standard with Hill Start Assist, which helps prevent roll-back when you’re pulling away from a stop sign or traffic light on an incline.

The optional automatic is also perfectly suited to the 1.8-liter engine. It’s an intelligent Continuously Variable Transmission that’s been sport-tuned for driving pleasure. That’s why it’s called the CVTi-S. Not all CVTs operate as responsively as the CVTi-S in the Scion iM. This one’s got both a Sport mode as well as manual shifting capability with seven stepped shift points.

In Sport mode, the CVTi-S alters shift points and also provides a livelier feel through the electric power steering programming and accelerator responsiveness. G AI-SHIFT logic detects lateral G force during cornering and maintains engine speed by restricting unnecessary shift changes.

Using the console shifter, the driver can make fast, sequential shifts through the transmission’s seven predefined steps, accompanied by the familiar sense of positive shift engagement. The 4.2-inch TFT multi-information display within the instrument cluster displays M mode activity, including the “gear” position, and other vehicle information.

It’s Got the Moves
In the Scion iM, instant gratification behind the wheel will turn to long-term love down the road. Driving enthusiasts know well the value of a high-strength body structure and a sophisticated four-wheel independent suspension. Based on the tC sports coupe platform, the 2016 Scion iM checks those boxes by using ample high-strength steel and special reinforcements in the structure. And it goes further, making the rear suspension the double-wishbone type, a design offering the added benefit of not impinging on cargo room.

Add in standard 17-inch alloy wheels with fat 225/45R17 tires, and the Scion iM delivers a tight, taut road feel and a compliant ride quality. The Electronic Power Steering (EPS) system makes low-speed maneuvering a breeze and provides good feel and less assistance at highway speeds. It also helps boost fuel efficiency, because the system consumes power only when assist is needed.

Premium Interior without the Premium Price
Inside, it will be love at first seating in the standard bolstered front sport seats. They fit the body like a glove and also integrate a Whiplash Injury Lessen (WIL) structure for occupant protection.

High quality materials abound throughout the Scion iM cabin, where the layered dashboard design combines sports car-inspired instrument panel styling with easy to reach, easy to use controls. With ideas borrowed from the luxury car realm, the Scion iM keeps noise outside with an acoustic layer windshield, foam-type insulation and floor silencer sheets.

The Scion iM’s premium feel on the road is matched by a lengthy roster of premium amenities – all included as standard with the brand’s famous mono-spec strategy. Start with versatility, which comes from the 60/40 fold-down rear seats and standard cargo cover. A roomy glove box and console box are augmented by numerous front door pockets and storage bins throughout.

As a Scion, the iM naturally comes with high-grade standard multi-media system. The 6-speaker Pioneer sound system will play from a variety of sources, including iPods, of course, and other devices. You control it all through an easy to use 7-inch Pioneer Display Audio unit that also includes standard HD Radio and Aha. It’s through that screen that you view the standard rear view backup camera.

Real leather wraps the steering wheel, an unexpected detail in this price class. The sporty wheel puts fingertip switches for audio, multi-info display and hands-free phone calls via Bluetooth at your fingertips. The 4.2-inch color TFT multi-information display (Scion’s first) between the main instrument gauges provides displays for the car’s audio system and other functions.

The Scion iM keeps the value surprises coming. All cars in this segment come with air conditioning; the Scion iM steps up a class with dual-zone automatic A/C control. And on cold mornings, the color-keyed heated power-folding exterior mirrors (yes, standard power-folding mirrors) get fog or frost cleared up in a hurry. Auto on/off headlamps are another convenience inherited from a higher segment.

Build It Your Way
One could buy the Scion iM, choose the color and be perfectly happy with the result. For those who see the car as a blank canvas, Scion offers a full range of dealer-installed accessories. A sampling includes:

Navigation upgrade kit, body graphics, cargo area enhancements, interior light kit, all-weather floor mats and more. A roof rack system expands versatility. The Scion iM will also offer a line of TRD (Toyota Racing Development) performance accessories, including an air intake system, anti-roll bar, lowering springs and more.

Scion drivers love their pets, and so does Scion. The iM will offer a range of cabin enhancements to take the stress out of carrying furry friends. Available through dealers, pet-friendly accessories include a dog harness with tether, door guards, seat pet barrier and even a grass pad, which discourages your doggie from standing on center console.

A number of Scion dealers have inaugurated Pure Process Plus, which allows customers to research a car through Scion.com, find it at a dealership, apply for credit and secure a price, all without leaving the couch. Scion will continue working with dealers and Toyota Financial Services to fine-tune the process and plans to significantly expand its reach in 2015.

Limited Warranty
Like all Scion models, the 2016 iM is covered by a three-year/36,000-mile limited warranty and five-year/60,000-mile powertrain warranty. It also comes with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of 24-hour roadside assistance.




 

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If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect.
 

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<iframe width="640" height="360" src="https://www.youtube.com/embed/8og5n2_MZC0?rel=0" frameborder="0" allowfullscreen></iframe>
Sal Barbier, known best to the masses as a celebrity pro skater, just happens to be Scion’s “Man On Street”, and on this episode he visits Toyota HQ to meet the who’s who of the influential crowd that was in attendance at the recent iA/iM Influencer event, celebrating the recent release of our two new vehicles, the iA sedan and iM 5-door hatchback.

Notable Attendees: Scion Racing/GReddy driver, Ken Gushi; Vice President of Scion, Doug Murtha; Super Street associate editor, Jofel Tolosa; Toyota employee and owner of the 2JZ-swapped Crown (amongst other rare Toyota collectibles), Janet Fujimoto; bB Squad’s Krist Srivivatanakul who has a first gen xB with Rocket Bunny aero; pro-drifter Ryan Tuerck; the Crooks & Castles crew; streetwear brand Seventh Letter; and Retna from Iron Eye Publishing.
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Though it’s tough to keep up with entrepreneur, chef, author, entertainer and all-around funny dude, Eddie Huang, we managed to track him down in Malibu, California to put him behind the wheel of our 2016 Scion iM and show us all the ways he can get down in the sporty hatchback.

Right away Eddie points out some of the key premium features, such as dual-zone climate control, touchscreen audio, gear selection with the CVTiS (that’s with 7-point shifting, mind you), and as he cruises through town, we also highlight the 17” factory alloys and all the space this hatch provides. “The iM is dope and you can put a lot of gear into it,” Eddie adds. And he definitely would use it to hit all the great eats…and then get straight into burning it all off with the help of Justin Norris, The Trainer’s Trainer.
 

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The day has finally come for you to meet one of the most exciting vehicles to join our Scion family, the 2016 iM, our first 5-door hatchback. Just like the 2016 iA, which also makes its debut on showroom floors today, this sporty model comes with plenty of standard premium features that often come at a premium price in our competitors. Come take a closer look at the iM.
 
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