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Bringing to the table improved driving dynamics, evocative styling, and fuel economy of 40.8 km/L (under the JC08 test cycle), Toyota's fourth-generation Prius launched at dealers across Japan today. Toyota is targeting monthly sales of 12,000 units in the Japanese market.
Tuning company TOM's Racing has previewed its upcoming body-kit and tuning upgrades for the popular hybrid.
Understandably, TOM's Racing has decided to add some much needed aggression to the 2016 Prius and has done just that with the updated front end.
Toyota's all-new hybrid sports a custom bumper as well as blacked-out elements surrounding the daytime running lights that give off the impression of being air intakes.
Additionally, the tuner has elected to install a new front lip spoiler which doesn't only make the hybrid significantly more menacing but also perfectly complements the rest of the visual modifications. At the sides, extended skirts have been fitted as have a set of large alloy wheels.
The changes are completed at the rear with a new bumper, bold diffuser and, rather amusingly, quad stacked tailpipes similar to those of the Lexus IS F.
Rounding off the initial upgrades is a lowered suspension. At this stage, TOM's Racing hasn't announced whether it intends to tune the hybrid power-train of the Prius or not.
4th generation Prius is now introduced to the world.
The vehicle provides maximum driving pleasure which awakens the senses,
while a deep-rooted DNA of “overwhelming fuel performance” is carried forward
from previous generations.
<iframe width="640" height="360" src="https://www.youtube.com/embed/MYeM-8hO3hM?rel=0" frameborder="0" allowfullscreen></iframe>We’re talkin’ ‘bout Heck on Wheels, people. We're also talking about getting you — yes, YOU — featured in a commercial on the day of the big game. Keep your eyes glued to #GoPriusGo on Twitter during the entire game this Sunday to get your chance to have your tweet seen by the entire football-loving world.
Well, my name is Todd, and I’ve got a job workin’ for the man from nine to five.
But when I’m on the road, feelin’ bad and bold, it’s the only time I feel alive.
They can’t believe what their eyes have seen. Never thought a Prius could feel so badass.
It’s hybrid mayhem on the road, and goes a bunch of friggin’ miles on so little gas! It’s heck on wheels! I just don’t give a dang.
Heck on wheels!
Sorry, baby! It corners like a boomerang!
When Johnny Law is comin’ after you, but he’s not after you, so you let him through, cause Johnny Law just pass you right on by!
Yeah, this mutha-truckin’ ride is keepin’ it safe, so now I don’t spill my chai!
Heck on wheels!
Come on! Yeah!
Talkin’ ‘bout heck on wheels!
Heck on wheeeeeeeeeels!
Go Prius Go!
Introducing the all-new 2016 Toyota Prius. Designed and engineered with an edge. And when four bumbling buddies choose the all-new Prius as their getaway car, they discover that it's much more than just a comfortable ride wired with innovative safety technology — its power and performance are enough to turn any drive into an event worth sharing with the entire world.
*STEAL THE SPOTLIGHT!* Want to be in the next chapter of the story, airing later today? Stay tuned to #GoPriusGo on Twitter to get your chance to be featured in front of the entire football-loving world.
<iframe width="640" height="360" src="https://www.youtube.com/embed/JCotbAn8XVs?rel=0" frameborder="0" allowfullscreen></iframe>Producer Ron “Neff-U” Feemster performs on the world’s first wind-tunnel piano, created for the all-new Prius.
<iframe width="640" height="360" src="https://www.youtube.com/embed/oaSNanBjnpg?rel=0" frameborder="0" allowfullscreen></iframe>To capture the exhilaration of driving the all-new Prius, we visualized a driver’s biometric feedback in real time.
A modern dancer tries to avoid lasers in a dramatization of available safety systems that help Prius stay aware of its surroundings.
Japanese tuning company Wald International has dropped a couple of revealing renderings of its bold 2016 Prius body-kit.
Wald's upgrades include a custom front splitter and faux lower air intakes with silver outer accents. Additionally, there's a redesigned bumper as well as dual canards on either side and a strip of plastic that now separates the headlights in two parts.
Looking at the profile, we can see a set of bespoke black and silver wheels with low-profile tires and extended side skirts, while the rear sports quad exhaust pipes and a black diffuser with a Formula 1-inspired fog light.