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Acura Precision Concept Points to Bold Future for Acura Design
The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

"There is no more clear promise for the Acura brand than Precision Crafted Performance," said Jon Ikeda, vice president and general manager of Acura. "We're committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer."

With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura's focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.

"The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA," said Dave Marek, Acura global creative director. "The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models."

The Acura Precision Concept's crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.

A key design theme, dubbed "quantum continuum," is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar. The large door rocker panel flows into the interior side sill, transitioning into a cantilever for the floating rear seats. The rear center high-mounted stoplight becomes an architecture element piercing the rear glass and then flowing down to help form the structure for the metal airfoil shape of the rear headrests.

The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin "floating" rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.

The driver's space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver's head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen.

New Acura HMI Concept
The Acura Precision Concept also explores a new approach for Acura's digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.










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Designed in the Acura Design studio in California, the Acura Precision Concept expresses Acura's Precision Crafted Performance DNA and points toward a bold future of Acura design to come.
 

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Discussion Starter · #3 ·
Not feeling the front.
It's an improvement over the beak/shield.

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Precision Crafted Performance. It’s what we think, feel, love, fail, dream, shout, and lose sleep about. It’s why we build cars like the ILX, TLX, RDX, RLX, MDX, and NSX. It’s our point of view, and it’s time we shared it.
 

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Discussion Starter · #4 ·
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The Acura Precision Cockpit features three major themes in mobility innovation – electrification, autonomy and connectivity. Fusing an ergonomic design with a modern operating system and a touchpad-based interface that goes beyond traditional approaches, the Acura Precision Cockpit complements the exterior design direction revealed earlier this year in the Acura Precision Concept. Together, the Acura Precision Concept and Acura Precision Cockpit form the fundamental building blocks for Acura’s future vehicle design.
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