here is something i posted on spyderchat, regarding the 1zz (so it is applicable to the celica GT):
Spark Plug and heat range info: this may help others, took me a bit to dig it up. As most know, you want to run a copper plug with a colder heat range, so here are some part numbers to consider.
Stock heat range copper replacement from NGK would be:
BKR5es-11 and BKR5e-11 (the S is for standard, without the s is v-split on the tip i believe).
To go one step colder, change the 5 to a 6, and to go two steps colder change the 5 to a 7. Note that a colder plug may hurt eng. perf. a touch, prolly just noticable at idle...
One step colder should be sufficient up to about 45 rear wheel hp increase, while a two step should be used on bigger shots (imo). Or if you mill the head or do a piston swap/whatever to increase compression, then you would want to go colder too.
Note that the gts comes standard with the '6' heat range to help with the higher compression.
The other option is iridium, which is more efficient but runs hotter. if you were to do this you would want to go 2 steps colder b/c they run hotter, but the benifit would be they are less likely to foul out as the coppoer would. ex, stock heat range of BKR5EIX-11 and two steps colder the 5 would be a 7. note these are about 3x the price of copper, personally, i have always preferred running copper and changing them more often... but the jurry is still out on this one.
Oh, and gap is important, as stock gap is around .44, it needs to be decreased so as not to 'blow out' under the extreme added pressure, a gap from around .35 up to .40 should be feasable,.. personally im planning on 38 and take it from there.