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Hyundai has today unveiled a concept ute, dubbed “Hyundai Santa Cruz Pick-up Concept” at the Detroit auto show, plugging a major gap in its product lineup.

The Santa Cruz is a new interpretation of the classic ute, according to Hyundai, with the brand hoping to entice not only traditional ute buyers but also Millennials seeking urban adventurer lifestyles. It is a similar size to the best-selling Toyota HiLux but differs significantly in its appeal.

The Hyundai ute is strictly a concept for now, with production plans still unconfirmed. Nonetheless, Hyundai Australia’s chief operating officer John Elsworth says Australia will absolutely puts its hands up for a ute if and when the model is announced for production.
 

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<iframe width="640" height="360" src="https://www.youtube.com/embed/OqH4CAXl_EM?rel=0" frameborder="0" allowfullscreen></iframe>
Dave Zuchowski, President and CEO of Hyundai, and Vice Chairman Chung Eui-Sun reveal our Santa Cruz Crossover Truck Concept and discuss what 2015 looks like for Hyundai.
 
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