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In a small, out of the way basement, some men of genius authored the birth of a racecar. A Maserati racecar. A century ago, a carefully welded chassis, hand forged engine blocks and pistons, sheets of bent steel, locally produced leathers and wood were measured precisely, riveted, bolted and stitched around the clock.

And then one day, out of a dark, non-descript basement in Via De Pepoli, a humble Alfieri Maserati and his brothers, quietly ushered their master piece onto the racing stage to face the "Giants".

The death defying Targa Florio appeared, and amazingly, won.

And today, a century after, a new generation of equally passionate and determined carmakers at Maserati are repeating this feat, they are writing the next chapter of the history of this brand, faithful and mindful of how this brand was born and its obligations to tradition.
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This car is our homage to Maserati's sports heritage, and it is the future of Maserati design.

Out of our Centro Stile in Italy, a group of our designers, have been hard at work shaping what I think is one of the most beautiful sculptures on wheels.

Alfieri is the essence of Maserati style. A classic 2+2 sport car that conveys the marque's design language of the future. Like all concept cars from Modena, it has a desire to be real. It has very strong, yet subtle features. Alfieri confirms Maserati's sporting vocation. It proves that Maserati is always Maserati.
 

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Maserati unveiled the Alfieri, a 2+2 concept car to celebrate the brand's centenary at the Geneva Palexpo today. Discover all the details on http://www.maseratialfieri.com and on Maserati Stand, hall 5 stand 5241.

The Alfieri is an exciting but realistic and 100% functional prototype that says much about the design DNA of future Maseratis. In fact, the Alfieri could well be a door to the future of Maserati.






 

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Maserati chose 2014 Geneva International Motor Show for the world debut of the Alfieri, a new concept that explores Maserati's stylistic heritage and hints at the brand's future design language.

The Maserati Quattroporte Zegna Limited Edition, also on display at 2014 SIAG in its definitive form, was celebrated in an exclusive party inside Ermenegildo Zegna's Geneva Store.
 

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Lorenzo Ramaciotti, Marco Tencone and Giovanni Ribotta, designers at Maserati Centro Stile, illustrate the development process of the Alfieri, the latest concept car from Maserati, debuted at 2014 Geneva International Motor Show.
 

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A century ago, out of a dark, non-descript basement in Via De Pepoli, a humble Alfieri Maserati and his brothers, quietly ushered their master piece onto the racing stage to face the "Giants".

And today, a century after, a new generation of equally passionate and determined carmakers at Maserati are repeating this feat, they are writing the next chapter of the history of this brand, faithful and mindful of how this brand was born and its obligations to tradition.
 

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The new Maserati Alfieri Concept is possibly the most beautiful (if not, the sexiest) model of the company. For the first time you see and hear the Alfieri revving up the 4.7L V8 engine and then driving around Villa d'Este. No wonder the crowd goes crazy, the Alfieri has been declared as the winner in the Concept Cars category of this year's show! This car will be a massive success and a great way to push the sales of the brand as it's confirmed that will hit the production in 2016.
 

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The past 100 years have not only defined us, they have prepared us. The future is taking is shape. Season's greetings from Maserati!
 

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Me likey, but then there aren't many Maseratis that I don't like.
 

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What's the story behind #MaseratiAlfieri?
Discover an history of passion, style and love.
 

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A unique blend of sports performance and "Made in Italy" exclusivity in the spotlight at #NAIAS.
 
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