Dodge's boss mulls reviving Barracuda
Chrysler's design chief, who also happens to be boss of the Dodge brand, delivered a big surprise yesterday: He says he's seriously thinking of how to revive the Plymouth Barracuda.
"There's a lot of pressure on us to bring the 'Cuda back," said Ralph Gilles to the crowd that came to see the latest Mopar doings at the SEMA aftermarket parts show. In an interview with Drive On, he said, "The customers have been stomping their feet for it."
Never mind that the brand already has revived the Challenger, 'Cuda's corporate cousin. And it has the four-door performance-oriented Dodge Charger model, redone for 2011 and revealed at SEMA yesterday for the first time. But one problem with Barracuda is that its parent brand, Plymouth, doesn't exist anymore. The Barracuda name would have to be co-opted by Dodge or Chrysler, just as the Plymouth PT Cruiser became a Chrysler after the brand was killed.
But don't underestimate the power of the 'Cuda.